Pemanfaatan Endorsement Melalui Instagram Terhadap Peningkatan Penjualan Pada Produk De.Idofficial

Abstract

This study aims to examine the utilization of Instagram Endorsements on sales increase for De.idofficial products. The research method used is qualitative research with a case study approach. Data were obtained through in-depth interviews with De.idofficial management and analysis of sales documents before and after the use of Endorsements. The results show that Endorsements through Instagram are effective in increasing product sales. This sales increase is accompanied by an increase in brand awareness among consumers. Consumers have a more positive perception of products Endorsed by influencers they trust. The implications of this study are that companies need to continue to utilize Endorsements as part of their marketing strategy and choose the right influencers to achieve optimal results. However, this study is limited by a small sample size and a short research period, so further research with larger samples and more diverse variables is needed.